Sizing issues are a huge problem in fashion, especially in fashion e-commerce.
The lack of size standardisation across brands (and often, within the same brand) generates confusion for the shopper at the moment of the purchase. This can be mitigated by sales assistants in brick-and-mortar shops, but is still a massive pain point for fashion e-commerce.
But purchasing doubts are not the only consequence of sizing problems. According to Shopify.com, about 52% of all online returns are due to sizing issues. And what does that mean for fashion e-commerce? Not only do shops deal with endless customer communication, but they also have to — literally — pay the price of uncertainty. As reported by RSR Research Retail Analyst Paula Rosenblum, ‘Retailers lose one third of their revenue to returns’.
It goes without saying that setting up a sizing solution in your fashion shop seems the only viable option to limit the negative impact of sizing inconsistencies. Let’s see how exactly.
1# BOOST SALES
Accurate size and fit advice drives purchases. Picking the right size is the last step before payment. Put yourself in the shopper's shoes: they land on your e-commerce site, go through your product catalog, and pick the perfect item. They love the style, and they are ready to buy. Then something goes wrong. Faced with a normal size chart, they need to guesstimate their size, or to look around for a measuring tape. Discouraged, they leave the website altogether. Not what you want, right?
With a comprehensive sizing solution, you can easily provide your customers with a confident shopping experience and decrease shopping cart abandonment.
2# LOWER RETURNS
Returns do not only mean shipping costs per se. It also means time spent dealing with logistics, restocking the returned items and dealing with customer communication to manage the whole return process. Very ineffective both in terms of time and resource allocation.
Wouldn't it be better if the shopper could always get the right size, at the right time?
3# INCREASE CUSTOMER SATISFACTION
Dealing with a return is not pleasant for a shop owner, but is not fun for the shopper either. Repackaging the items, printing return labels, bringing the parcel to the post office, then waiting weeks for a refund is not exactly an enjoyable activity.
And shopping should be fun, that’s the whole point!
A happy customer is a customer that comes back for more, and the certainty of getting the right size, every time, is a clear predictor of customer loyalty.
Still not convinced? Give it a try! With a 15-minute set-up and no associated costs, you can see for yourself how effective our comprehensive sizing solution really is.